What is Staging?

Staging is the process of preparing a property for sale!

Homes that are staged sell faster and for more money.  This is achieved by creating immediate buyer interested in your property.

When a property is placed on the market it has features and benefits that are both good and bad. The job of a staging professional is to enhance the positive aspects of the property, show off the architectural details and make your home stand out from the competition.  This is extremely important for the photographs needed for online postings. Most buyers are looking at photos before venturing out from property to property.

Most staging professionals have access to furniture on a monthly rental basis. The fees are minimal when compares to the length of time and empty/unfurnished property is on the market. Most buyers cannot envision their possession in the home because often an unfurnished property looks smaller than it actually is. It was been proven that most buyers place their sofas in the exact spot the sellers sofa was, thus proving that buyers need to see the property furnished.

It is also beneficial to bring in a professional stager to offer advice in an occupied property. This process often involves removing excess furniture and de-cluttering. By removing clutter, the rooms suddenly seem to become larger, allowing the homeowner to start the packing process and the emotional separation from the home to begin as well. Encourage the children to help in the de-cluttering process so they feel like they are part of the decision.

One the editing has been completed, the best features of the property are highlighted so that the less appealing aspects, if any exist, become minimal. The home must become de-cluttered and de-personalized. Cleaning is also an important step, the property must be spotless. A fresh coast of neutral paint is never a bad idea an the return of investment is very good, especially since most homeowners can paint themselves or offer friends and family the bonding experience that comes with helping out. (Okay, the pizza and beer that comes with helping out).

Try looking at your property through the buyers eyes, as though you’ve never seen it before. Ask a friend to be completely honest with you an critique your home. It is also a great idea to photograph each room yourself and look at it through the “lens”. This can really let you see what others may see. The home must be clean, organized, de-cluttered and de-personalized. If this has been done it should result in both more money for you, as well as sell faster than the competition.

Laura Le (Creative Enhancement Inc)

Laura Le has owned Creative Enhancement for about sever years. Laura complete courses with Accredited Staging Professionals, Canadian Staging Professionals and Canadian ReDesign Association.  Creative Enhancement has been a member of the BBB since 2005, phone: 403-807-8591 www.creativeenhancements.ca

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